Effective Date: 28.05.2025

This Privacy Policy (“Policy”) sets out how Okay Bhaiya (“we”, “our”, or “us”) collects, uses, shares, discloses, and protects any personal information that you (“you”, “your”, or “user”) provide through our website www.okaybhaiya.com or when purchasing from our Amazon store, or when you engage with us via our services, emails, social media, or customer care. We are committed to protecting the privacy and confidentiality of your information and ensuring that your data is handled responsibly in compliance with the applicable laws in India.

This Policy is published in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023. It applies to all individuals who use or access our Platform or provide information to us through any means, including but not limited to browsing, purchasing, registering an account, or communicating with us.

1. Introduction to Our Data Practices

We believe in collecting only the information that is necessary for us to fulfill your order, enhance your experience, provide customer support, and deliver relevant content and offers. This Policy explains how we handle that information. By using our website or interacting with us, you are agreeing to the terms laid out in this Policy. If you do not agree with any of the terms, please discontinue using our services.

2. Information You Provide to Us

When you interact with us—whether by creating an account, placing an order, subscribing to our newsletter, or contacting our customer support—you may voluntarily provide us with certain personal details. These details include, but are not limited to, your name, email address, mobile number, billing and shipping addresses, and any additional information you submit when filling out forms, leaving reviews, or sending us feedback.

If you are making a purchase, we may also request information needed to complete the transaction such as payment details. However, we do not store your card numbers or banking details on our servers. All such sensitive data is handled directly by secure and compliant payment gateway partners like Razorpay, and processed under their stringent security protocols. For cash-on-delivery orders, we retain basic shipping details as needed for fulfillment and confirmation.

3. Automatically Collected Information

When you visit our website, we may automatically collect technical data about your browsing device, usage behavior, and session activity through the use of cookies, tracking pixels, and third-party analytics services such as Google Analytics and Meta Pixel. This data may include your IP address, browser type, operating system, referring URL, device identifiers, and pages visited. Such data helps us understand traffic patterns, analyze site performance, and improve your experience. While this data does not directly identify you, it may be linked with other information you have provided.

Cookies may be used to store your preferences, keep items in your cart, and display personalized product suggestions. You can disable cookies through your browser settings, though doing so may impact certain website features.

4. Use of Collected Information

We use the information collected from you to process and fulfill your orders, deliver products to your address, send order-related communications, and respond to your queries. Your data also enables us to provide customer service, prevent fraudulent transactions, and offer a more personalized shopping experience.

Additionally, if you opt in to receive marketing communications from us, we may use your contact information to send you promotional messages, offers, newsletters, or announcements related to new launches and sales. These communications will always include an option to unsubscribe.

We may also analyze user behavior, traffic patterns, and demographic trends to assess product demand, plan inventory, and improve our product catalog and website interface. Your data may be used internally for audits, legal compliance, or system troubleshooting.

5. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to any third party for their own marketing purposes. However, we may share your information with our trusted service providers and partners who help us operate our business and fulfill your orders. This includes logistics and courier companies (e.g., Shiprocket, India Post, Delhivery), payment gateway providers (e.g., Razorpay), customer support platforms, and digital advertising tools.

We may also disclose your data if legally required to do so under a court order, government regulation, or other lawful request. In the event of a merger, acquisition, or corporate restructuring, your data may be transferred to the successor entity, with continued commitment to protecting your privacy.

All data shared with third-party service providers is done on a need-to-know basis, and such entities are contractually bound to keep your data secure and confidential, and to use it only for the purposes we specify.

6. Your Rights and Choices

You have the right to access, correct, update, or request the deletion of your personal data at any time by writing to us at support@okaybhaiya.com. If you withdraw consent for us to use your personal data, we may be unable to provide certain services to you, such as order fulfillment or customer support. You may also unsubscribe from our marketing emails by clicking the opt-out link included in such communications.

Please note that we may continue to retain and use your data as required to comply with legal obligations, resolve disputes, and enforce our agreements.

7. Data Retention and Storage

We retain your personal information only as long as necessary to fulfill the purpose for which it was collected, including providing services, maintaining order history, complying with tax and legal requirements, and resolving customer issues. Once such purpose no longer exists, we securely delete or anonymize your data.

In cases where we are legally required to retain certain records (e.g., for audit or tax purposes), we will continue to store limited information in a secure environment until the end of the mandated period.

8. Protection and Security of Data

We implement appropriate security measures to protect your information from unauthorized access, disclosure, or misuse. These include encryption, firewalls, role-based access controls, and secure server infrastructure. All financial transactions are conducted using industry-standard SSL encryption via verified payment providers.

However, we must acknowledge that no method of transmission over the internet or electronic storage is 100% secure. You use our services at your own risk, and we encourage you to use strong passwords and exercise caution when sharing sensitive data online.

9. Platform Access by Minors

Our Platform is intended for users who are at least 13 years of age. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately. We will take steps to remove such information promptly upon verification.

10. Changes to This Policy

We reserve the right to update, amend, or revise this Privacy Policy from time to time to reflect changes in our business practices, technology, or legal obligations. When we make changes, we will update the “Effective Date” at the top of the page and may notify you through prominent messaging on our website or via email.

We recommend reviewing this Policy periodically to stay informed about how your data is being handled.

11. Grievance Redressal and Contact Information

If you have any concerns, queries, or complaints regarding this Privacy Policy or the handling of your data, you may reach out to our designated Grievance Officer in accordance with applicable law:

Grievance Officer
Email: support@okaybhaiya.com
Jurisdiction: Chennai, Tamil Nadu, India
Availability: Monday to Saturday, 10:00 AM to 6:00 PM

We will acknowledge your complaint within 48 hours and aim to resolve it within 15 business days of receipt, as per applicable Indian data protection regulations.

12. Governing Law and Jurisdiction

This Policy shall be governed by and construed in accordance with the laws of India. By using our Platform, you expressly consent to the exclusive jurisdiction of the courts of Chennai, Tamil Nadu for any disputes arising out of or relating to this Policy or your use of our services.

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